Yates made Gidugu think

English gentleman named J.A. Yates came to North khosta districts in 1907 Srikakulam, Vizianagaram and Visakhapatnam as a school inspector. Yates did nor understand the way Telugu pandits are teaching the elementary school pupil. He questioned the Vast differences between the colloquial language and Prose. Yates was bothered by the same problem in Tamil Nadu also, earlier. When he asked this question to the A.V.N. College principal Sri P. T. Srinivasa Iyengar, He was pointed towards Gurajada Apparao and Gidugu. Gidugu started concentrating on this issue and realized that there is a problem in the Telugu teaching. Telugu prose reformation movement started with the thoughts of these four people  Yates, Iyengar, Gurajada and Gidugu. Gidugu is already lecturing on the importance of living language jeevadbhasha.